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Business
Customer Value, Customer Focus, Customer Satisfaction
Our Customers Expect "Total Transaction" Quality. So That's What We'd Better Be Building.
The Journal for Quality and Participation
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September 1, 1990
It's not just the product. It's the overall customer experience.
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More Articles
Sports
A Simple Solution to MLB's Problems
Good on MLB for at long last taking steps to address what ails it. But the treatments it has prescribed only address the symptoms.
Sports
A Blemish on "The Beautiful Game"
A modest proposal to improve the World Cup.
Reviews
Capsule review: "The Fall Guy"
Reviews
Football That Really is a Matter of Life and Death
A review of Buzz Bissinger's book about two bored Regiments of Marines as they prepared to invade Okinawa
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