Business

Customer Value, Customer Focus, Customer Satisfaction

Are You a Customer Narcissist?

AMA Journal

|

January 1, 1994

Many attempts to get closer to the customer involve asking the customer to talk to you about you.

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Shopping? Men don't buy it

To men, "shopping" means go in, buy it, and get out.

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Ask Mr. Customer

Actual letters from dissatisfied customers that I took the time to make up.

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Is it a cyber pet or a cyber threat?

How "virtual pets" are making our kids soft

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Making a living with a con job

How to be a successful management consultant (whatever that is)

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