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Business
Customer Value, Customer Focus, Customer Satisfaction
Our Customers Expect "Total Transaction" Quality. So That's What We'd Better Be Building.
The Journal for Quality and Participation
|
September 1, 1990
It's not just the product. It's the overall customer experience.
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More Articles
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Six Sigma for Sales
This approach to driving out defects might be, well, defective.
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Lights, Camera, Action!
Seeing--and solving--your problems through a different lens
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Not How but Who
The right way to cater to customers is to cater to the right customers.
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Self-Defeating Practices
Can marketing executives do more than lunch?
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