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Business
Customer Value, Customer Focus, Customer Satisfaction
Are You a Customer Narcissist?
AMA Journal
|
January 1, 1994
Many attempts to get closer to the customer involve asking the customer to talk to you about you.
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People know--deeply--what it's like to be the customer. Use that.
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That's a good question. But there's a key follow-up question that's too rarely asked.
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The Gold Standard
How can you please customers if they can't articulate what pleases them?
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