Business

Customer Value, Customer Focus, Customer Satisfaction

Are You a Customer Narcissist?

AMA Journal

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January 1, 1994

Many attempts to get closer to the customer involve asking the customer to talk to you about you.

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Business

Missing the Point--Again

Most efforts at internal branding put the cart before the horse.

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Business

Better Never Than Late

This is a brilliant business strategy, if I do say so myself.

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Business

If Your want Your People to Buy-in to Change

Making the case for the need to do some Selling if what you want is Buy-in

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General Interest

Disinviting Ron Ziegler

How, 50 years ago, Boston University presaged today's practice of cancel culture