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Business
Customer Value, Customer Focus, Customer Satisfaction
Are You a Customer Narcissist?
AMA Journal
|
January 1, 1994
Many attempts to get closer to the customer involve asking the customer to talk to you about you.
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Missing the Point--Again
Most efforts at internal branding put the cart before the horse.
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Better Never Than Late
This is a brilliant business strategy, if I do say so myself.
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If Your want Your People to Buy-in to Change
Making the case for the need to do some Selling if what you want is Buy-in
General Interest
Disinviting Ron Ziegler
How, 50 years ago, Boston University presaged today's practice of cancel culture
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